Strengthen your leadership position in fearless fashion. Whether you are an FMCG/CGP-producer or a field agency, Avento Fearless Leader has all the hands on features on board to make sure your customer will select your product above others.
Drive your business to the next level, based on strong dashboards with actionable insights on Product, Channel and Resource Performance.
Drive your Field Force to the right point of sales at the right time with the right promotion.
With A.I. on board, Avento Fearless Leader upgrades your channels to Perfect Stores.
Avento Fearless Leader is well accepted by international Key Players in the FMCG (Fast Moving Consumer Goods)/CPG (Consumer Package Goods) -market. Producers of Food, Drinks and Non-food products, as well as multi-brand Field Execution Agencies maximize their sales and service in the Retail and Out Of Home channels, supported by the Avento Fearless Leader application. Great results are achieved by means of continuously improving Product Visibility.
Avento Fearless Leader is based on international standard Future Proof Technologies and runs on any device, from smartphone, tablet to PC and the major operating systems Android/iOS/Windows. No internet is required.
“We no longer take any paper administration with us during client visits. On top of that, all our communication goes through CRM: from briefing the team to examining the results.”
Avento Fearless Leader serves a whole host of international loyal customers.
Name familiarity and a great deal of exposure ensure greater consumption, turnover, growth, etc. Name familiarity is, in essence, life insurance for beer. “It is a constant fight for attention. Both small, emerging breweries and established names use the functionality offered by the CRM-app Fearless Leader to target and dose their efforts as effectively as possible,” explains Steven De Backer, product manager of the successful app.
On 6 October, Avento and its FMCG-app Fearless Leader was a prominent participant at the international Resco.NEXT conference, ‘the Enterprise Mobility Event of the Year’ in Lisbon. Steven De Backer, product manager at Fearless Leader, sat on the expert panel to provide his vision on mobile CRM and future opportunities. And that should come as no surprise. Fearless Leader is a European leader that offers its users a competitive advantage thanks to its superior offline availability and functions that have been developed specifically for the fast moving consumer goods sector.
The specialised Fearless Leader app from Avento is now even more efficient and leads to better results across sales areas. Products can be better positioned, the consumer is more consistently ‘teased’ and it is easier to capitalise on wishes and requirements. How are the increases in sales realised? The app has been given a major boost in relation to User Experience for CRM. The improvements in screen structure and the optimisation of the app’s user-friendliness offer greater self-confidence and time-gains for field-workers and ensure the punctual execution of tasks.
