Blog

Keep up to date on the latest trends and latest news.

What if everyone only ate white chocolate?
10-08-2020

Yes, what if… It would have a major impact. According to Wikipedia, Belgians eat an impressive 8.7 kilograms every year or 3 bars per week. In the Netherlands, this mounts up to a respectable 4.7 kilograms. A limitation to white chocolate would create a gigantic organizational puzzle for the sector. Or what if we would start drinking 9 cups of coffee per day instead of 3? Such giant fluctuations in usage are very rare.

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Avento is unique and inimitable: we are an ®

Spread the word: we now have a protected brand name. Even our baseline ‘Fearless leading in the field’ may never be copied. That makes sense, right? We’re in the line of fire for strong and registered brands such as Duvel, Van Marcke, AA Drinks, Bekaert Deslee, Gouden Carolus, BNP Paribas, … But we would leave our own name and baseline unprotected?

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The road to success is paved with precise targets
19-12-2019

This playful paraphrase of ‘The road to hell is paved with good intentions’ is less noncommittal than you might think. A mistake of one minute when determining your GPS location and you’re one town too far; the same amount of chili instead of sugar in your recipe and everybody will be running towards the tap…

Wrong assumptions and faulty targets in sales and marketing lead to ‘collateral damage’ – unwanted damaging effects. Your people get discouraged or wrongly overconfident. And that’s how you lose the battle.

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What if… managers could admit they can’t plan
03-12-2019

The first step is always the hardest. Admitting you need rest, admitting your partner was right, realizing you can’t go on like this…

The first step was also hard on 40 CEOs and marketing managers of big companies in fast-moving consumer goods. We already welcomed 20 big shots at our annual FMCG365 event last year. And we did it again this year. Because they want to improve their planning and reporting. Or better said: because they admit the planning of their field activities and the reporting can improve.

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How do you mess up a store visit? And how do you make it a success?
04-10-2019

The best way to mess up a store visit is undoubtedly to forget the name of your contact. Not knowing the product range or the planogram come in second and third. You’re working blind, you can’t even install a display. Even worse: you’re about as useful as a one-legged man in an ass kicking contest and it takes a lot of time to recover from such a bad impression.

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Around the world with FMCG365
09-09-2019

Where shall we go? – Wohin geht die Reise? – Dove ti porta il viaggio?
This old game doesn’t even suffice for our comparison as it is limited to Europe alone. We’d better use Risk, with its world map and gradual conquests. Avento has conquered many continents with its CRM apps, FMCG365, Industry365 and Textile365. As such, we have completed 4 out of 6 possible challenges in Risk.

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Time with targeted customers = more money
19-08-2019

The quote “Time is money” is attributed to 18th century American scientist Benjamin Franklin, the first man to describe electricity. That was a long time ago. These days, the title of this article is every bit as true. Time spent with clients with the greatest potential equals considerably higher profits. With these words, we have elegantly introduced the dilemma of Customer Relations Management (CRM). There are too many potentially interesting clients and not enough people to serve them all quickly and well.

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A field worker starts his day and takes with him: a tape measure (2m)
12-07-2019

A field worker starts his day and takes with him: directions and a road map, a clipboard, a pen and a tape measure (Stanley or another brand, 2 meters is enough). Before the smartphone, this wouldn’t sound so outdated. You can even see them today: representatives with a clipboard between the shop racks. Making notes. But when they’re counting SKUs or get out their tape measure, they avoid being watched. They might not be aware of the fact that they look a bit like walking anachronisms.

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Avento gets three footholds in France

Avento is successfully playing the French market. The specialist in mobile customer relationship management (CRM) and digital transformation is getting more than one foothold. Three French companies – two multinationals in paint and wine and one national player in the agricultural business – are collaborating with Avento to support their representatives and field workers with our mobile CRM app FMCG365. This news also reached Made in Mechelen.

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