You are a CEO, Sales & Marketing Director, Category Manager, Field Merchandiser, Field Sales Specialist or Field Promoter. Your working area is typically in Retail and Out of Home channels for consumer goods.


While striving to continuously augment your “Customer Engagement”, you typically encounter the following challenges:

  • How can we accelerate our route to “The Perfect Store” and “Perfect Presence”?
  • Are we spending the right time with the right customer and the right channel?
  • How can we optimize our assortment per Point of Sales? What are the best ‘Introduction’ to execute?
  • How can we ensure that we always have the right information about the customer and the channel to hand on an ‘ad hoc’ basis?
  • How can we optimize our field resource planning for optimum coverage of the region?
  • How can we create transparency in crucial customer/channel information throughout the organization whilst at the same time reducing administration?
  • How can we connect better to our customers and save them time?
  • How can we use predictive analytics to make the right choices?

Avento Fearless Leader Solution

The Avento Fearless Leader is based on these industry standards and optimizes every role in your organisation to master your daily CGP/FMCG activities. Our solution aims to get users out of their office to facilitate maximum deployment in the field. With its seamless interaction between office staff and field sales representatives, Avento Fearless Leader offers an integrated solution for optimum customer engagement.

  • Avento Fearless Leader: based on international standard Future Proof Technology
  • Extreme Ease of Use with Max 3 clicks algorithm TM
  • 1 same app on all smartphones/tablets/PC’s, Android/iOS/Windows
  • No internet connection needed / automatic synchronization
  • Standard integrations: Exchange, Gmail, SharePoint, Google drive, Dropbox, …
  • Standard geolocalization & Route planning
  • Great reference base with similar experiences in Retail and Out Of Home


True leadership is only within reach with brand or customer loyalty. To build this, you need a plan with clear objectives. Avento helps you devise and implement this. The Avento Fearless Leader platform makes it easy for you to check how everything is running and gives you insights and data to improve campaigns.


Discover our CPG/FMCG references


How do you mess up a store visit? And how do you make it a success?
How do you mess up a store visit? And how do you make it a success?

The best way to mess up a store visit is undoubtedly to forget the name of your contact. Not knowing the product range or the planogram come in second and third. You’re working blind, you can’t even install a display. Even worse: you’re about as useful as a one-legged man in an ass kicking contest and it takes a lot of time to recover from such a bad impression.

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No fear of thirst this summer!

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Tournée Minérale is a fixture. As is FMCG365 in the food and beverages industry. They’re even partners in crime: a marketing challenge such as an alcohol-free month is an ideal test for Avento’s mobile CRM solution. In this blog, we’ll highlight the four most important reasons as to why that is the case. But boxing in a round ring? We’ll explain that first.

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