Buying mobile CRM: Are you the trapped mammoth or the hunter?

So, you think installing mobile CRM will give you a head start on your competition? Carefully choosing a package, installing it, training people and done. But then, it doesn’t appear to be all that easy. You start to feel like you’re doing it all wrong. You might even start to identify with the good-hearted and oblivious mammoth who is about to take a wrong step and get himself irrevocably stuck.

Without trying to scare you: that first wrong step does in fact exist. The major pitfall is real. But don’t worry, you don’t have to be the mammoth who falls into it.

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