CPG / FMCG

WHO IS THE CPG/FMCG CRM FIELD SOLUTION FOR?

  • You are a Producer of Food, Drinks and Non-food consumer goods or a field Agency.
  • You are a CEO, Sales & Marketing Director, Category Manager, Field Merchandiser, Field Sales Specialist, or Field Promoter.
  • Your working area is typically in Retail and Out of Home channels.

Discover the CPG/FMCG CRM Field Solution called “Avento Fearless Leader” that will fearlessly strengthen your market position.

Challenges

YOUR CPG/FMCG CHALLENGES

While striving to continuously persuade your consumer with the right products, you typically encounter the following challenges:

  • Are you spending the right time at the right point of sales?
  • How can you swiftly optimize your assortment taking into account seasonality, promotion actions and competitor behavior?
  • In which points of sales do you have the best opportunities to execute new introductions?
  • How can you optimize your field resource planning for optimal coverage of the region?
  • How can a dashboard enable you to retrieve actionable insights to improve your sales and marketing?

Fearless Features

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Fearless Leading

Manage your FMCG/CPG challenges in Fearless Fashion

Manage

  • Master Data
  • Multimedia
  • Assortments
  • Planograms

Manage

  • Surveys
  • Promotions & Projects
  • Order Templates
  • PIM (Product Information Management)​

Manage

  • Objectives
  • Key Accounts
  • Contracts​
  • Multi Outlet Departments
  • Order automation

Fearless Insights

Turn your data into information: Reporting, Business Intelligence, Dashboarding

Performance

  • Visits

Performance

  • Retail​
  • Out of Home
  • Journey
  • Visit GPS Control​

Performance

  • History Retail
  • History Out of Home
  • Perfect Store
  • AI Share of Shelf
  • Alerts​
  • E-mail Push Reports

Fearless Planning

Drive your Field Force to the right place at the right time.

Planning

  • GPS Personal Routes
  • GPS Team Routes
  • Personal Calendars
  • Team Calendars
  • Multi Day Optimized Routes

Planning

  • Multi Day Outlet Optimized Routes​
  • Promotion Actions & Missions Generator
  • Multi Tasks Generator​
  • Multi Order Template Generator​

Planning

  • Multi Day Outlet & Field Force
  • Optimized Routes
  • GEO Territory Management​
  • GEO Sales Rep Workload Calculator

Fearless in the Outlet

Make sure your consumer picks your product in your Retail and Out Of Home channel.

Execute

  • Check In / Check Out
  • Store & Assortment Checks
  • Tasks
  • Captures
  • Visit report

Consult

  • Multimedia
  • Work DashBoard

Execute

  • Surveys
  • Order Taking with Product Selector
  • Order Processing
  • Promotion Actions & Missions
  • Tasks
  • Chat/instant messaging
  • Expense Notes

Consult

  • PIM
  • Advanced Work DashBoard

Execute

  • Contracts
  • Order Automation
  • Departments
  • AI aided SKU Detection
  • AI Share of Shelf Calculator

Consult

  • Actual Performance vs Objectives

A CPG/FMCG CRM FIELD SOLUTION IS ESSENTIAL

WHY CHOOSE AVENTO FEARLESS LEADER?

Avento Fearless Leader is a well accepted international standard to streamline commercial field activities in the FMCG/CGP market. And Avento Fearless Leader is doing this in a very distinctive way:

Three clicks

GET STARTED IN JUST 3 CLICKS

• Achieve the results you want in just 3 clicks
• Offline productivity

Zero Code

FUTURE-PROOF TECHNOLOGY

• Zero Code, planned updates and upgrades
• Compatibility with iOS, Android, Windows

No Fear

NO FEAR FOR CHANGE

• Everyone on board in a fearless fashion
• Based on extensive Industry knowledge

A SELECTION OF INTERNATIONAL REFERENCES

Avento Fearless Leader serves a whole host of international loyal customers.

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Blog

Fearless Leader helps brewers in the constant ‘War for Attention’
Fearless Leader helps brewers in the constant ‘War for Attention’
07-12-2022

Name familiarity and a great deal of exposure ensure greater consumption, turnover, growth, etc. Name familiarity is, in essence, life insurance for beer. “It is a constant fight for attention. Both small, emerging breweries and established names use the functionality offered by the CRM-app Fearless Leader to target and dose their efforts as effectively as possible,” explains Steven De Backer, product manager of the successful app.

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Steven De Backer looks back on the Resco.NEXT conference in Lisbon
Steven De Backer looks back on the Resco.NEXT conference in Lisbon
28-10-2022

On 6 October, Avento and its FMCG-app Fearless Leader was a prominent participant at the international Resco.NEXT conference, ‘the Enterprise Mobility Event of the Year’ in Lisbon. Steven De Backer, product manager at Fearless Leader, sat on the expert panel to provide his vision on mobile CRM and future opportunities. And that should come as no surprise. Fearless Leader is a European leader that offers its users a competitive advantage thanks to its superior offline availability and functions that have been developed specifically for the fast moving consumer goods sector.

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Better User Experience for CRM in Fearless Leader offers greater insights
Better User Experience for CRM in Fearless Leader offers greater insights

The specialised Fearless Leader app from Avento is now even more efficient and leads to better results across sales areas. Products can be better positioned, the consumer is more consistently ‘teased’ and it is easier to capitalise on wishes and requirements. How are the increases in sales realised? The app has been given a major boost in relation to User Experience for CRM. The improvements in screen structure and the optimisation of the app’s user-friendliness offer greater self-confidence and time-gains for field-workers and ensure the punctual execution of tasks. 

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