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Share-of-shelf. Do I know how my products perform in a particular region? How they perform at each Point of Sale (POS) or per retail chain? Compared to the competition? In other words, what do I know about ‘numeric distribution’ per product?
Watch the video clip to see for yourself. A whole host of clients are now fans of Avento’s FMCG365 solution. The ‘Store Check’ is particularly useful for sales representatives who visit retail outlets and have to perform a series of checks: price, promotions, stock, shelf space, etc.
Did you attend our FMCG365 event on “Fearless Planning in Summer with A.I.”? Oh no, that’s a real pity. Then let us bring you up to speed on the information we provided to the 30 decision-makers who attended. We served up some IT with a dash of summer. Artificial Intelligence put into practice.
Does Avento need to take more exams? Not real tests, no. But we were visited by auditors and we passed the ISO 9001:2015 certification. Congratulations are in order and heartfelt thanks to everyone for the time you put into this ‘test’.
A conversation with Hans Rubens, commercial director of Het Anker brewery, sheds some light on its use in practice, six months after starting to work with Avento FMCG365 based on Microsoft Dynamics 365. Het Anker wanted to increase the number of visits by existing customers and to find leads in a more targeted way. Here are a few of the most striking statements:
There is a lot going on in the retail landscape. In a previous post, we talked about the ‘Perfect Store’ that is structured to have maximum impact on buying behaviour by means of a sophisticated presentation: the perfect fit of product range and target group. Modern field CRM systems can generate the information to make that a reality. The smart marketing professional will find a wealth of valuable information.
A new year is the perfect time to stop and look at a new development in the retail landscape: the ‘Perfect Store’. This retail concept enables suppliers and retail operators to anticipate the customers’ wishes and experience as best possible.