Blog

The first step is always the hardest. Admitting you need rest, admitting your partner was right, realizing you can’t go on like this…

The first step was also hard on 40 CEOs and marketing managers of big companies in fast-moving consumer goods. We already welcomed 20 big shots at our annual FMCG365 event last year. And we did it again this year. Because they want to improve their planning and reporting. Or better said: because they admit the planning of their field activities and the reporting can improve.

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The best way to mess up a store visit is undoubtedly to forget the name of your contact. Not knowing the product range or the planogram come in second and third. You’re working blind, you can’t even install a display. Even worse: you’re about as useful as a one-legged man in an ass kicking contest and it takes a lot of time to recover from such a bad impression.

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Where shall we go? – Wohin geht die Reise? – Dove ti porta il viaggio?
This old game doesn’t even suffice for our comparison as it is limited to Europe alone. We’d better use Risk, with its world map and gradual conquests. Avento has conquered many continents with its CRM apps, FMCG365, Industry365 and Textile365. As such, we have completed 4 out of 6 possible challenges in Risk.

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The quote “Time is money” is attributed to 18^th century American scientist Benjamin Franklin, the first man to describe electricity. That was a long time ago. These days, the title of this article is every bit as true. Time spent with clients with the greatest potential equals considerably higher profits. With these words, we have elegantly introduced the dilemma of Customer Relations Management (CRM). There are too many potentially interesting clients and not enough people to serve them all quickly and well.

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A field worker starts his day and takes with him: directions and a road map, a clipboard, a pen and a tape measure (Stanley or another brand, 2 meters is enough). Before the smartphone, this wouldn’t sound so outdated. You can even see them today: representatives with a clipboard between the shop racks. Making notes. But when they’re counting SKUs or get out their tape measure, they avoid being watched. They might not be aware of the fact that they look a bit like walking anachronisms.

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Avento is successfully playing the French market. The specialist in mobile customer relationship management (CRM) and digital transformation is getting more than one foothold. Three French companies – two multinationals in paint and wine and one national player in the agricultural business – are collaborating with Avento to support their representatives and field workers with our mobile CRM app FMCG365. This news also reached Made in Mechelen.

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What if the Gross National Product of our country would rise with 20% in one month? What if the Red Devils would score 20% more goals? What if Victor Campenaerts would ride his next record 20% faster? What if you could erase or add kilograms and centimeters yourself? A Landslide. A Metamorphosis. An Incredible Stunt. We’d fall short of capitals and exclamation marks.

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Just wanted to tell you that we were on TV, something we’re quite proud of. In the clip below, our General Manager Bart Vangramberen explains on Kanaal Z how Charlier-Brabo Group (CBG) is digitalizing with Avento and how they’re taking the step form midsize to large SME.

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Discovered: New day in the week!

“According to almost 70% of questioned sales, CRM and marketing managers, bad planning results in 5 to 10 hours of lost time per work week for field workers. These results emerged from a questionnaire we gave our key players during our FMCG365 event. Loss of time due to inefficient planning mounts up to a whole day of work per 40-hour-work week,” says Tom Moortgat, CEO of Avento.

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There’s no stronger argument than the praise of our happy customers. Okay, we’ll admit it. We’ve collected these words ourselves. And we don’t have that much competition for our solutions, customers bring on other customers. That’s true. On top of that, there’s a lot of progression to be made in the field of CRM, starting with mobile CRM. You are completely right. Quick wins, you might think. However, read on because these testimonials will give you a good idea of what we can do.

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