Blog

Field workers in the fast moving consumer goods sector are gradually outgrowing Excel files. They are increasingly equipped with Fearless Leader, the mobile CRM-app from Avento. And the engine behind Fearless Leader is gaining a little extra horse-power as the options offered by Fearless Leader for Assortment Management are being expanded. ‘It’s a genuine slam-dunk’, according to Steven De Backer from Avento. ‘That was clear from the positive reactions from leading businesses in the fast moving consumer goods sector who attended Avento’s round table event for Fearless Leader users.’ Read more >

No doubt you will be aware by now that Fearless Leader is the new name for Avento’s much vaunted mobile CRM app. We can forget the old name but we should remember that Fearless Leader is largely used in the Fast Moving Consumer Goods sector. Fearless Leader supports the field workers of companies such as Mentos, Coca-Cola, Westmalle, Duvel, AA Drinks and other illustrious brands in their sales activities on the ground. Read more >

The war to win the best positions on store shelves. That’s what it’s all about, according to the feedback from the attendees at Avento’s round table event for users of Fearless Leader, Avento’s mobile CRM app. As always, we were able to welcome the cream of the crop from the fast moving consumer goods sector. Read more >

Of course you have heard of Avento’s mobile CRM app Fearless Leader. We announced the app’s new name by making comparisons with the nicknames of legendary footballers such as Messi and Maradonna. Remember? Now, it’s time to grill product manager Steven De Backer. We will only let him go once he has told us about the three most useful features.

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That was the slogan of a Delhaize Shop & Go in Brussels, promising a free “Sudden Death” beer for every two Corona beers bought! ‘The customers thought it was funny’, said the staff, but Delhaize management quickly brought an end to the campaign at the beginning of March. But why bring this story up again?

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Corona has brought many issues into the spotlight and is continuing to do so. One of the few positive effects of the pandemic has been the relaxation of the working organisation due to (sometimes mandatory) home-working and the fact that businesses have made huge efforts in terms of migration/integration in the cloud. Read more >

Yes, what if… It would have a major impact. According to Wikipedia, Belgians eat an impressive 8.7 kilograms every year or 3 bars per week. In the Netherlands, this mounts up to a respectable 4.7 kilograms. A limitation to white chocolate would create a gigantic organizational puzzle for the sector. Or what if we would start drinking 9 cups of coffee per day instead of 3? Such giant fluctuations in usage are very rare.

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Spread the word: we now have a protected brand name. Even our baseline ‘Fearless leading in the field’ may never be copied. That makes sense, right? We’re in the line of fire for strong and registered brands such as Duvel, Van Marcke, AA Drinks, Bekaert Deslee, Gouden Carolus, BNP Paribas, … But we would leave our own name and baseline unprotected?

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Even during these times of Corona, Avento has been working hard. We recently held a digital round table about our Field Service solution. Appliances such as taps, water softeners and coffee machines require maintenance. With the Field Service solution, you can detect problems before they occur, and deal with them efficiently on location.

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This playful paraphrase of ‘The road to hell is paved with good intentions’ is less noncommittal than you might think. A mistake of one minute when determining your GPS location and you’re one town too far; the same amount of chili instead of sugar in your recipe and everybody will be running towards the tap…

Wrong assumptions and faulty targets in sales and marketing lead to ‘collateral damage’ – unwanted damaging effects. Your people get discouraged or wrongly overconfident. And that’s how you lose the battle.

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